Snapshot
October 13, 2015

Northwestern Mutual signs on as official sponsor for Tournament of Roses

Participating in this sponsorship deal:

Data Data?1415807349

About Sponsor:

Northwestern Mutual is a mutual company based in Milwaukee, Wisconsin that offers financial services, including life insurance, long-term care insurance, disability insurance, annuities, mutual funds, and employee benefit services. Northwestern Mutual also provides consultation on asset and income protection, personal needs, investments, financial planning, estate planning, trusts, business needs, retirement, and employee benefits.

About Property:

Though its fame is worldwide, the Tournament of Roses remains true to its hometown origins. In 1983, the Association created the Tournament of Roses Foundation, a non-profit corporation, to receive contributions from members, friends, supporters and the general public. The Foundation makes annual grants to non-profit organizations in Pasadena area communities by funding sports and recreation, visual and performing arts, and volunteer motivation and leadership development projects and programs. These broad categories allow the Foundation to contribute to the civic, cultural and educational advancement of Pasadena area communities. To date, the Tournament of Roses Foundation has granted over 2 million dollars for diverse projects and programs to over 130 organizations.

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Today the Tournament of Roses announces a first-of-its-kind deal with corporate sponsor, Northwestern Mutual. As a sponsor of America’s New Year Celebration – including presenting sponsorship of the Rose Bowl Game and official sponsorship of the Rose Parade® presented by Honda — Northwestern Mutual will align its core values of teamwork, planning, strength, honor and discipline with the tradition, heritage and overall spirit on display each year in Pasadena.
Read more at finance.yahoo.com »
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