Snapshot
November 06, 2014

Norwegian Cruise Line signs on as official sponsor for Grammy Awards

Participating in this sponsorship deal:

Data Data?1415810252

About Sponsor:

Norwegian Cruise Line (NCL) is a company operating cruise ships, headquartered in unincorporated Miami-Dade County, Florida.[1] It began operations in 1966 under the name Norwegian Caribbean Line. The company is best known for its Freestyle Cruising concept, which means that there are no set times or seating arrangements for meals, nor is formal attire required. Norwegian Cruise Line has a sister company, NCL America. NCL itself is jointly owned by Star Cruises (a public company partially owned by the Genting Group based in Malaysia) and Apollo Management, with both companies owning 50% of NCL.[2] Norwegian Cruise Line controls approximately 8% of the total worldwide share of the cruise market.[3]

About Property:

The GRAMMY Awards are an annual awards show presented by The Recording Academy to recognize achievement in the music industry — music's only peer-recognized accolade and highest achievement. The GRAMMY Awards are held annually in late January or early February and broadcast live on CBS.

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