Novartis signs on as official sponsor for Eurovision Song Contest
Participating in this sponsorship deal:
About Sponsor:
Novartis International AG is a Swiss multinational pharmaceutical company based in Basel, Switzerland, ranking number two in sales among the world-wide industry in 2010.
About Property:
The Eurovision Song Contest (French: Concours Eurovision de la chanson),[1] often shortened to ESC or Eurovision, is the longest-running[2] annual TV song competition, held, primarily, among the member countries of the European Broadcasting Union (EBU) since 1956. The competition was based upon the existing Sanremo Music Festival held in Italy.
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