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November 06, 2014

Novartis signs on as official sponsor for FC Basel

Participating in this sponsorship deal:

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About Sponsor:

Novartis International AG is a Swiss multinational pharmaceutical company based in Basel, Switzerland, ranking number two in sales among the world-wide industry in 2010.

About Property:

Fussball Club Basel 1893, widely known as FC Basel, is a Swiss football club based in Basel. They are one of the most successful clubs in Swiss football, having won the Swiss Super League 15 times, the third most for any Swiss club. They were most successful in the late 1960s and 1970s, winning the title a total of seven times between 1967 and 1980. The 1980s saw hard times for Basel as they had an absence from European competition for many years and they were relegated in 1987. In the 2000s Basel returned to the top of Swiss football; winning their first title for 22 years in 2002 and won a further six titles in the years 2004, 2005, 2008, 2010, 2011, and 2012. FC Basel have also won the Swiss Cup 11 times.

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Swiss soccer team FC Basel has renewed its front-of-shirt sponsorship with pharmaceutical company Novartis for four years.   The new contract, which extends a partnership first penned in 2004, will see the company’s logo continue to appear on the front of the Swiss Super League outfit’s shirts until the end of the 2016/17 season.   According to Swiss media reports the deal is likely to be worth €1.7 million (US$2.2 million) annually.
Read more at www.sportspromedia.com »
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