Nutrisystem signs on as official sponsor for CMA Music Festival
Participating in this sponsorship deal:
About Sponsor:
Nutrisystem, headquartered in Fort Washington, Pennsylvania, is a commercial provider of weight loss products and services. Initially, the company offered weight loss counseling and products in brick and mortar centers. In 1999, the company moved to a direct-to-consumer business model, selling its products and programs over the Internet and through a company 800 number. Nutrisystem’s programs have been sold on the QVC television home shopping network since 2001 and in Costco stores since 2009.
About Property:
The CMA Music Festival is a four-day music festival centered around country music hosted each June by the Country Music Association in Nashville, Tennessee. Begun in 1972 as Fan Fair, the event now draws over 400 artists and celebrities who hold autograph sessions and perform in one of the many concerts offered throughout the festival.