Nuun and Company, based in Seattle, WA, is the pioneer of electrolyte enhanced drink tablets that turn water into an optimally balanced sports drink without the sugars and plastic waste of traditional sports drinks. Founded in 2004, Nuun is used by the world's best athletes and enthusiasts in running, cycling, triathlon, golf, outdoor, and general fitness. Nuun is sold in over 5,000 outlets in the US and available in over 30 countries.
Developed by the Mayor of London and his agencies, Prudential RideLondon will be a world-class festival of cycling taking place over the weekend of Saturday 3rd and Sunday 4th August 2013. Prudential RideLondon will be the largest mass-participation cycling festival ever held in the UK, with over 70,000 cyclists, including some of the world’s top professionals, taking part across four separate events.