O2 signs on as official sponsor for CrossFit Games
Participating in this sponsorship deal:
About Sponsor:
Telefónica UK Limited is a telecommunications, internet and financial services provider in the United Kingdom owned by Telefónica, forming part of its Telefónica Europe division. It is the second-largest mobile telecommunications provider in the United Kingdom and is headquartered in Slough.
About Property:
The CrossFit Games are an annual athletic competition owned and operated by CrossFit, LLC.[1] Athletes compete in a series of events at the Games, which may be various standard CrossFit workouts consisting of metabolic conditioning exercises, weightlifting, and gymnastics movements, as well as a range of activities from other sports such as swimming and cycling. The events generally are not revealed before the Games, can include unexpected elements to challenge the athletes' readiness to compete, and are designed to test the athletes' fitness using CrossFit's own criteria.[2] Winners of the CrossFit Games earn cash prizes and the title of "Fittest on Earth."[3][4]