Oakley signs on as official sponsor for Vätternrundan
Participating in this sponsorship deal:
About Sponsor:
Oakley, Inc., based in Lake Forest, California, and a subsidiary of Italian company Luxottica, designs, develops and manufactures sports performance equipment and lifestyle pieces including sunglasses, sports visors, ski/snowboard goggles, watches, apparel, backpacks, shoes, optical frames, and other accessories.
About Property:
Vätternrundan is a 300 km (186 mile) long recreational bicycle ride held over two weekends in June every year. In 2011, 27 973 cyclists passed the finish line (18 272 on the 300 km course, 3 686 on the 150 km course and 6 015 on the 100 km course). The 300 km course circles Lake Vättern in Sweden, with start and finish in the town of Motala.
American eyewear company Oakley is the new official partner of Vätternrundan, the world’s largest recreational bike ride.”Oakley fits the profile of the race perfectly and the agreement gives us an even stronger mix of partners”, says Marketing Manager of Vätternrundan Ulrika Smith Svenstedt.
Read more at vatternrundan.se/en/nyheter/oakley-new-official-partner-of-vatternrundan/.com »
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