Oakley signs on as official sponsor for Winter X Games
Participating in this sponsorship deal:
About Sponsor:
Oakley, Inc., based in Lake Forest, California, and a subsidiary of Italian company Luxottica, designs, develops and manufactures sports performance equipment and lifestyle pieces including sunglasses, sports visors, ski/snowboard goggles, watches, apparel, backpacks, shoes, optical frames, and other accessories.
About Property:
The X Games is an annual sports event, controlled and arranged by the U.S. sports broadcaster ESPN , which focuses on action sports. The inaugural X Games were held in summer 1995 in Rhode Island.
ESPN announced today the roster of sponsors for X Games Aspen 2014, taking place in Aspen/Snowmass, Colo., on January 23-26 with live coverage on ESPN and ABC. New sponsors to join this year’s event include Monster Energy, the official energy drink sponsor of X Games Aspen, as well as Harley-Davidson, Cub Cadet, Gildan and Phunkshun Wear Facemasks. Returning sponsors include America’s Navy, GoPro, Jeep®, Repreve, Skype, Loctite, Oakley and Polaris.
Read more at espnmediazone.com »
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