Ole Smoky Tennessee Moonshine signs on as official sponsor for Charlotte Motor Speedway
Participating in this sponsorship deal:
About Sponsor:
Founded and operating in Gatlinburg, Tenn., Ole Smoky is best known for its 100 proof Original Corn Moonshine and White Lightning products. Ole Smoky has expanded its line to include 40-proof flavored moonshines including Apple Pie, Cherry, Peach and Blackberry, among others. Ole Smoky, whose staff is made up of nearly 100 local employees, sold nearly 100,000 (12 jar/9L) cases in 2012, and its Gatlinburg distillery receives nearly 2 million visitors per year.
About Property:
Charlotte Motor Speedway is a motorsports complex located in Concord, North Carolina, United States 13 miles from Charlotte, North Carolina. The complex features a 1.5 miles (2.4 km) quad oval track that hosts NASCAR racing including the prestigious Coca-Cola 600 on Memorial Day weekend and the Sprint All-Star Race. The speedway was built in 1959 by Bruton Smith and is considered the home track for NASCAR with many race teams located in the Charlotte area. The track is owned and operated by Speedway Motorsports (SMI) with Marcus G. Smith (son of Bruton Smith) as track president.