Omega signs on as licensee for The Ryder Cup
Participating in this sponsorship deal:
About Sponsor:
Omega SA is a Swiss luxury watchmaker based in Biel/Bienne, Switzerland. Omega is one of the most well-known and recognized watches in the world. Omega watch was the choice of NASA and the first watch on the Moon in 1969. Omega was the official timekeeping device of the Olympic Games. James Bond has worn it in films since 1995; other famous Omega wearers are John F. Kennedy ,Prince William, Buzz Aldrin, Joe Biden, George Clooney, Nicole Kidman, Michael Phelps, Zhang Ziyi, Stephen Colbert and Cindy Crawford. Omega estimates that seven out of every ten people have heard of Omega watches. Omega is owned by the Swatch Group.
About Property:
The Ryder Cup is a biennial golf competition between teams from Europe and the United States. The competition is jointly administered by the PGA of America and the PGA European Tour, and is contested every two years, the venue alternating between courses in the United States and Europe. The Ryder Cup is also the name of the trophy, after the person who donated it, Samuel Ryder. The Ryder Cup, and its counterpart the Presidents Cup, are unique in the world of golf, and possibly professional sports, since despite being high-profile events that bring in tens of millions of dollars in TV and sponsorship revenue the players receive no prize money and compete purely for the victory.