Snapshot
March 10, 2020

Oppo signs on as official sponsor for Boston Marathon

Participating in this sponsorship deal:

Data Data?1415805830
Agency: Lg

About Sponsor:

OPPO Electronics Corp. is an electronics manufacturer based in Dongguan, Guangdong, China. Its major product lines include MP3 players, portable Media players, LCD-TVs, eBooks, DVD/Blu-ray Disc players and mobile phones. Founded in 2004, the company has registered the Oppo brand name in many parts of the world.

About Property:

The Boston Marathon is an annual marathon hosted by the U.S. city of Boston, Massachusetts, on Patriots' Day, the third Monday of April. Begun in 1897 and inspired by the success of the first modern-day marathon competition in the 1896 Summer Olympics, the Boston Marathon is the world's oldest annual marathon and ranks as one of the world's best-known road racing events. It is one of five World Marathon Majors.

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The deal was brokered by sports marketing agency Lagardère Sports China, the Chinese arm of the French sports marketing agency. It will run for four years, through the Boston Marathon’s 2023 edition.
Read more at https://lagardere-se.com »
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