Orangetheory Fitness signs on as official sponsor for Discovery Channel's Shark Week
Participating in this sponsorship deal:
About Sponsor:
Orangetheory Fitness, headquartered in Fort Lauderdale, is a group personal training workout broken into intervals of cardiovascular and strength training. Orangetheory Fitness has more than 150 locations across 28 states and was recently ranked #399 in Inc. magazine’s Fastest Growing Private Companies List and #403 in Entrepreneur’s 2014 Franchise 500® list of the top franchises in the world.
About Property:
The Discovery Channel's Shark Week, which first aired on July 17, 1988, is a week-long series of feature television programs dedicated to sharks. Shark Week is held annually, normally running in July or August. Shark Week was developed to help the average person have a greater respect for sharks. Shark Week is now broadcast in over 72 countries. Shark Week is promoted heavily via social networks like Facebook and Twitter.