November 06, 2014
Oreo signs on as official sponsor for Transformers 4

Participating in this sponsorship deal:

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The Mondelez International-owned brand has inked its first-ever global movie marketing deal with Paramount Pictures that pairs the cookie brand with the latest "Transformers" flick. The campaign covers more than 35 countries and includes a TV ad directed by Michael Bay, whose latest Transformers movie, called "Age of Extinction," will hit U.S. theaters on June 27.
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