Oreo signs on as licensee for Transformers 4
Participating in this sponsorship deal:
About Sponsor:
Oreo is a popular sandwich cookie where the U.S. version is made by the Nabisco division of Kraft Foods. Since its 1912 introduction, Oreo has become the best selling cookie in the United States, through the 20th century and into the 21st.
About Property:
Transformers 4 is an upcoming American science fiction action film, the fourth installment of the live-action Transformers film series. Like its three predecessors, Transformers 4 is directed by Michael Bay and executive produced by Steven Spielberg. The film is set for release on June 27, 2014 in 3D.
Hasbro, Inc. (HAS), brought its TRANSFORMERS brand to the International Licensing Expo in Las Vegas geared up and ready to go for the highly anticipated movie release of Michael Bay’s TRANSFORMERS: AGE OF EXTINCTION from Paramount Pictures, hitting theaters June 27, 2014. The TRANSFORMERS franchise has agreed to more than 300 licensing agreements and promotional relationships worldwide supporting the brand.
Read more at finance.yahoo.com »
Comparable Deals
Nearby Deals
View cost of comparable deals
Signup as ProfessionalView Deal Details
Signup as Professional
<2>View Deal Makers
Signup as Professional