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May 08, 2019

Pabst Brewing Company signs on as official sponsor for Detroit City FC

Participating in this sponsorship deal:

Data Detroitcityfc

About Sponsor:

The Pabst Brewing Company is an American company that dates its origins to a brewing company founded in 1844 by Jacob Best and by 1889 named after Frederick Pabst. It is currently the holding company contracting for the brewing of over two dozen brands of beer and malt liquor from defunct companies including G. Heileman Brewing Company, Lone Star Brewing Company, Pearl Brewing Company, Piels Bros., National Brewing Company, Olympia Brewing Company, Primo Brewing & Malting Company, Rainier Brewing Company, F & M Schaefer Brewing Company, Joseph Schlitz Brewing Company, Jacob Schmidt Brewing Company and Stroh Brewery Company.

About Property:

Detroit City FC (DCFC) is a semi-professional American soccer club based in Detroit, Michigan that plays in the National Premier Soccer League (NPSL), the fourth tier of the American soccer pyramid. The club played its home matches at Cass Technical High School in downtown Detroit until 2015, before moving to Keyworth Stadium in Hamtramck, a suburb surrounded by Detroit. The club manager is Ben Pirmann, affectionately referred to as "Caesar" by fans.

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Stroh's replaces ride-sharing service Lyft, which signed a one-year deal with the semiprofessional soccer club. Lyft will continue to partner with DCFC this season to provide flat rates on rides from Detroit City Fieldhouse at 3401 E. Lafayette St. to the 7,933 seat Keyworth Stadium in Hamtramck or a 25 percent discount on rides. The team will also continue offering bike valet through a partnership with Wheelhouse Detroit.
Read more at https://www.crainsdetroit.com »
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