Pacific Cycle signs on as official sponsor for HellTrack Festival
Participating in this sponsorship deal:
About Sponsor:
Based in Madison, Wisconsin, Pacific Cycle Inc., a division of Dorel Industries Inc., is a global leader in branded consumer products. Pacific Cycle designs, markets and distributes high quality bicycles and other recreational products around the world. Pacific Cycle's products span a wide range of brands including Schwinn, Mongoose, InSTEP, Iron Horse Bikes, Kid Trax, Playsafe, Roadmaster, Pacific, Dyno, and Powerlite. In fact, Pacific Cycle sells more bicycles than any other company in North America and is one of the most prolific bicycle suppliers in the world.
About Property:
Helltrack, the fictional race track at the epicenter of the 1986 BMX cult classic film, Rad, will come to life for the first time in June. TexPlex, a 250-acre bike park in Midlothian, Texas will resurrect the excitement of the race during a three-day celebration – complete with appearances by stars the from the film, including Bill Allen, Martin Aparijo and Eddie Fiola.