Pacifico Beer signs on as official sponsor for Electric Zoo
Participating in this sponsorship deal:
About Sponsor:
Cerveza Pacífico Clara, better known as Pacifico, is a Mexican pilsner-style beer distributed in the U.S. by <a href="http://sponsorpitch.com/sponsors/787">Crown Imports</a>. It was first brewed in 1900 when three Germans opened a brewery, the Cerveceria del Pacífico in Mazatlán. Cerveza Pacifico is named so because the Pacifico brewery is located in the Pacific Ocean port city of Mazatlán, in the state of Sinaloa, México. Its label includes a picture depicting a lifesaver encompassing a hill with the port's lighthouse, known locally as "Cerro del Crestón." In Mazatlán, the beer is available in three different size bottles: "cuartitos" , "medias" , and "ballenas" . "Clara" means clear, as opposed to "obscura" .
About Property:
The Electric Zoo Festival is an annual electronic music festival held over Labor Day weekend in New York City on Randall's Island Park. The festival represents all genres of electronic music, bringing top international DJs and live acts from multiple countries along with hometown favorites to four stages. Time Out New York cited Electric Zoo as the festival that "transforms Randall's Island into an Ibiza on the East River every Labor Day", and EDM Lounge called it the "can't miss festival of 2012."
