Snapshot
July 07, 2017

Pacifico Beer signs on as official sponsor for Summer X Games

Participating in this sponsorship deal:

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About Sponsor:

Cerveza Pacífico Clara, better known as Pacifico, is a Mexican pilsner-style beer distributed in the U.S. by <a href="http://sponsorpitch.com/sponsors/787">Crown Imports</a>. It was first brewed in 1900 when three Germans opened a brewery, the Cerveceria del Pacífico in Mazatlán. Cerveza Pacifico is named so because the Pacifico brewery is located in the Pacific Ocean port city of Mazatlán, in the state of Sinaloa, México. Its label includes a picture depicting a lifesaver encompassing a hill with the port's lighthouse, known locally as "Cerro del Crestón." In Mazatlán, the beer is available in three different size bottles: "cuartitos" , "medias" , and "ballenas" . "Clara" means clear, as opposed to "obscura" .

About Property:

The X Games is an annual sports event, controlled and arranged by the U.S. sports broadcaster ESPN , which focuses on action sports. The inaugural X Games were held in summer 1995 in Rhode Island.

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Today ESPN is announcing the sponsors for X Games Minneapolis, taking place July 13-16, with live coverage on ESPN and ABC.  Pacifico and Samsung join the roster of official sponsors alongside returning brands America’s Navy, AT&amp;T, Fruit of the Loom, Harley-Davidson, LifeProof, Monster Energy and Toyota. GEICO will serve as the official music sponsor.
Read more at espnmediazone.com »
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