Panasonic signs on as official sponsor for Heineken Open
Participating in this sponsorship deal:
About Sponsor:
Panasonic Corporation , formerly known as Matsushita Electric Industrial Co., Ltd. , is a Japanese multinational consumer electronics corporation headquartered in Kadoma, Osaka, Japan. Its main business is in electronics manufacturing and it produces products under a variety of names including Panasonic and Technics.
About Property:
The Heineken Open is a tennis tournament on the ATP International Series played in Auckland, New Zealand, taking place the week before Australian Open. It was also a combined men's and women's tournament until 1981. Currently the tournament venue ASB Tennis Centre hosts another women's tournament, ASB Classic, taking place the week before Heineken Open.
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