Life Time – The Healthy Way of Life Company (NYSE: LTM) and Panasonic announced today that Panasonic will be the title sponsor the 2014 Panasonic New York City Triathlon – the renowned International Distance event produced by Life Time. Set for Sunday, August 3, the iconic triathlon is part of the 2014 Life Time Tri Series, which includes 12 triathlons across the country between May and October. The New York City Triathlon also marks the second event in the Toyota Triple Crown Series, which will award $50,000 to the top professional female or male triathlete competing in Life Time Tri Minneapolis, New York City Triathlon and Life Time Tri Oceanside. The Toyota Triple Crown winner is declared at Life Time Tri Oceanside using an ‘equalizer’ time handicap in which men start behind women allowing each gender an equal chance of winning.