Panasonic signs on as title sponsor for New York City Triathlon
Participating in this sponsorship deal:
About Sponsor:
Panasonic Corporation , formerly known as Matsushita Electric Industrial Co., Ltd. , is a Japanese multinational consumer electronics corporation headquartered in Kadoma, Osaka, Japan. Its main business is in electronics manufacturing and it produces products under a variety of names including Panasonic and Technics.
About Property:
The New York City Triathlon is an Olympic Distance race consisting of a 1500m swim, a 40k bike, and a 10k run. Each year over 3,000 athletes brave the waters of the mighty Hudson River before biking along Manhattan's West Side highway. Finally, athletes put on their running shoes for a run through New York's famed Central Park.
Life Time – The Healthy Way of Life Company (NYSE: LTM) and Panasonic announced today that Panasonic will be the title sponsor the 2014 Panasonic New York City Triathlon – the renowned International Distance event produced by Life Time. Set for Sunday, August 3, the iconic triathlon is part of the 2014 Life Time Tri Series, which includes 12 triathlons across the country between May and October. The New York City Triathlon also marks the second event in the Toyota Triple Crown Series, which will award $50,000 to the top professional female or male triathlete competing in Life Time Tri Minneapolis, New York City Triathlon and Life Time Tri Oceanside. The Toyota Triple Crown winner is declared at Life Time Tri Oceanside using an ‘equalizer’ time handicap in which men start behind women allowing each gender an equal chance of winning.
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