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November 06, 2014

Pandora Jewelry signs on as official sponsor for Girls Aloud

Participating in this sponsorship deal:

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About Sponsor:

Pandora A/S (often styled PANDORA) is an international Danish jewelry manufacturer and retailer founded in 1982 by Per Enevoldsen.[1] The company started as a family-run jewelry shop in Copenhagen. Pandora is known for its customizable charm bracelets, designer rings, necklaces and (now discontinued) watches. The company has a production site in Thailand and markets its products in more than 90 countries on 6 continents with approximately 9,500 points of sale.

About Property:

Girls Aloud are an English-Irishpop girl group based in London. They were created through the ITV1 talent show Popstars: The Rivals in 2002. The group consists of Cheryl Cole , Nadine Coyle, Sarah Harding, Nicola Roberts and Kimberley Walsh. They are signed to Fascination Records, a Polydor imprint. The group achieved a string of twenty consecutive top ten singles, including four number ones, and two number one albums in the United Kingdom. All of their albums have been certified platinum. They have been nominated for five Brit Awards, winning the 2009 Best Single for "The Promise". In 2012, Official Charts Company declared Girls Aloud the biggest girlband in the UK in the 21st century .

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The partnership was conceived by creative content company Gravity Road and Pandora's media agency Cream. This is a diversion for the brand, which has largely done press, TV, cinema, outdoor and advertising in the past.
Read more at www.marketingmagazine.co.uk/News/MostEmailed/1155703/Pandora-sponsor-Girls-Aloud-greatest-hits-tour/.com »
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