Snapshot
November 06, 2014

Pandora signs on as official sponsor for Billboard Latin Music Awards

Participating in this sponsorship deal:

Pandora wordmark 2016 rgb Bb

About Sponsor:

Pandora Internet Radio (also known as Pandora Radio or simply Pandora) is a music streaming and automated music recommendation service powered by the Music Genome Project.

About Property:

The Billboard Latin Music Awards grew out of the Billboard Music Awards program from Billboard Magazine, an industry publication charting the sales and radio airplay success of musical recordings. Originally launched as the Billboard Latin Music Conference in 1990,[1] the first awards began in 1994.[2] In addition to awards given on the basis of success on the Billboard charts, the ceremony includes the Spirit of Hope award for humanitarian achievements and the Lifetime Achievement award, as well as awards by the broadcasting partner. The Billboard Latin Music including entrants from the United States, Latin America, and Spain, although other countries are eligible if an artist performs Latin music.[3]

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OAKLAND, Calif.--(BUSINESS WIRE)--Pandora (NYSE:P), the leading internet radio service, today announced that the company is bringing its Discovery Den event to Miami for the hottest week in Latin music. The program is branded Pandora Discovery Den Noche de Música Latina and will be produced in partnership with State Farm, P&G’s Orgullosa and Sprint. It will open on April 21st from 8pm to 11pm, and there will be performances by J Balvin, Alexis y Fido, Leslie Grace, and Karlos Rosé.
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