Snapshot
June 14, 2018
Pandora signs on as official sponsor for Snapchat

Participating in this sponsorship deal:

Pandora wordmark 2016 rgb Snapchat logo

About Sponsor:

Pandora Internet Radio (also known as Pandora Radio or simply Pandora) is a music streaming and automated music recommendation service powered by the Music Genome Project.

About Property:

Snapchat is a video messaging application created by Evan Spiegel, Bobby Murphy, and Reggie Brown,[3] when they were students at Stanford University .[4][5][6] Using the application, users can take photos, record videos, add text and drawings, and send them to a controlled list of recipients. These sent photographs and videos are known as "Snaps". Users set a time limit for how long recipients can view their Snaps (as of September 2015, the range is from 1 to 10 seconds),[7] after which Snapchat claims they will be deleted from the company's servers.

Read More
Pandora (NYSE:P), the largest music streaming service in the U.S., today announced that it will team up with Snap Inc. as the music streaming launch partner for Snap Kit, Snap’s new platform for developers. Soon, Pandora listeners will be able to send their favorite songs to friends and family through unique song cards that celebrate album art on top of an animated background, and receivers will be able to swipe up to listen directly on Pandora. This integration will expand Pandora’s social sharing capabilities by reaching Snapchat’s massive audience while enhancing music discovery across both platforms.
Read more at https://finance.yahoo.com »
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