Panini America signs on as official sponsor for Denver Broncos
Participating in this sponsorship deal:
About Sponsor:
Panini is an Italian company headquartered in Modena, Italy, named after the Panini brothers who founded it in 1961.[1] The company produces books, comics, magazines, stickers, trading cards and other items through its collectibles and publishing subsidiaries.[2][3] Panini distributes its own products, and products of third party providers.[4] Panini maintains a Licensing Division to buy and resell licences and provide agency for individuals and newspapers seeking to purchase rights and comic licences.[5] Through Panini Digital the company uses voice-activated software to capture football statistics, which is then sold to agents, teams, media outlets and video game manufactures.[6]
About Property:
The Denver Broncos are a professional American football team based in Denver, Colorado. They are currently members of the West Division of the American Football Conference (AFC) in the National Football League (NFL). The Broncos began play in 1960 as a charter member of the American Football League and joined the NFL as part of the AFL–NFL merger of 1970.