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November 06, 2014
Panini America signs on as official sponsor for National Basketball Association (NBA)

Participating in this sponsorship deal:

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Published April 23, 2012, Page 5 Following a tumultuous 2011 NFL season in which the league’s labor difficulties made business difficult, Panini America has renewed its NFL trading card license while also renewing complementary rights with the NFL Players Association. The multiyear deal includes licenses for cards, stickers and sticker albums. It also includes international rights. The deal expands the number of annual card set releases to 18 from 15.
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