Snapshot
November 06, 2014

Panini America signs on as licensee for National Football League (NFL)

Participating in this sponsorship deal:

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About Sponsor:

Panini is an Italian company headquartered in Modena, Italy, named after the Panini brothers who founded it in 1961.[1] The company produces books, comics, magazines, stickers, trading cards and other items through its collectibles and publishing subsidiaries.[2][3] Panini distributes its own products, and products of third party providers.[4] Panini maintains a Licensing Division to buy and resell licences and provide agency for individuals and newspapers seeking to purchase rights and comic licences.[5] Through Panini Digital the company uses voice-activated software to capture football statistics, which is then sold to agents, teams, media outlets and video game manufactures.[6]

About Property:

The National Football League (NFL) is a professional American football league consisting of 32 teams, divided equally between the National Football Conference (NFC) and the American Football Conference (AFC). The NFL is one of the four major professional sports leagues in North America, and the highest professional level of American football in the world.

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Published April 23, 2012, Page 5 Following a tumultuous 2011 NFL season in which the league’s labor difficulties made business difficult, Panini America has renewed its NFL trading card license while also renewing complementary rights with the NFL Players Association. The multiyear deal includes licenses for cards, stickers and sticker albums. It also includes international rights. The deal expands the number of annual card set releases to 18 from 15.
Read more at www.sportsbusinessdaily.com »
Read More
Published April 23, 2012, Page 5 Following a tumultuous 2011 NFL season in which the league’s labor difficulties made business difficult, Panini America has renewed its NFL trading card license while also renewing complementary rights with the NFL Players Association. The multiyear deal includes licenses for cards, stickers and sticker albums. It also includes international rights. The deal expands the number of annual card set releases to 18 from 15.
Read more at www.sportsbusinessdaily.com »
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