Panini America signs on as official sponsor for Senior Bowl
Participating in this sponsorship deal:
About Sponsor:
Panini is an Italian company headquartered in Modena, Italy, named after the Panini brothers who founded it in 1961.[1] The company produces books, comics, magazines, stickers, trading cards and other items through its collectibles and publishing subsidiaries.[2][3] Panini distributes its own products, and products of third party providers.[4] Panini maintains a Licensing Division to buy and resell licences and provide agency for individuals and newspapers seeking to purchase rights and comic licences.[5] Through Panini Digital the company uses voice-activated software to capture football statistics, which is then sold to agents, teams, media outlets and video game manufactures.[6]
About Property:
The Senior Bowl is a post-season college football exhibition game played in Mobile, Alabama which showcases the best NFL Draft prospects of those collegiate players who have completed their eligibility. First played in 1950 in Jacksonville, Florida, the game moved to Mobile's Ladd Peebles Stadium the next year. Produced by the non-profit Mobile Arts & Sports Association, the game is also a charitable fund-raiser benefiting various local and regional organizations with over US$5.9 million in donations over its history.