Snapshot
August 08, 2019

Panini America signs on as official sponsor for Zion Williamson

Participating in this sponsorship deal:

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About Sponsor:

Panini is an Italian company headquartered in Modena, Italy, named after the Panini brothers who founded it in 1961.[1] The company produces books, comics, magazines, stickers, trading cards and other items through its collectibles and publishing subsidiaries.[2][3] Panini distributes its own products, and products of third party providers.[4] Panini maintains a Licensing Division to buy and resell licences and provide agency for individuals and newspapers seeking to purchase rights and comic licences.[5] Through Panini Digital the company uses voice-activated software to capture football statistics, which is then sold to agents, teams, media outlets and video game manufactures.[6]

About Property:

Zion Lateef Williamson (born July 6, 2000) is an American professional basketball player for the New Orleans Pelicans of the National Basketball Association (NBA). He plays the small forward and power forward positions. Following a dominant freshman-year stint with the Duke Blue Devils, he was selected by the Pelicans first overall in the 2019 NBA Draft.

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Williamson's first Panini NBA card was released on NBA Draft Night when he was selected first overall by the New Orleans Pelicans and released in real-time on Panini's Instant trading card platform. Williamson's card shattered the previous record of an individual player trading card sold via Panini Instant across all sports (NBA, NFL, FIFA, NASCAR). Panini's Instant trading card platform is designed to celebrate real-time performances and milestones by making an individual player's trading card from that moment available in real-time and for 24 hours on www.paniniamerica.net or the Panini Direct app and will chronicle Zion's entire rookie season in the NBA.
Read more at https://www.prnewswire.com »
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