Party City signs on as licensee for Warner Bros. Entertainment
Participating in this sponsorship deal:
About Sponsor:
Party City is an American publicly traded retail chain of party stores founded in 1986 by Steve Mandell in East Hanover, New Jersey. Based in Elmsford, New York, the company is the largest retailer of party goods in the United States, Canada and Mexico, operating over 900 company-owned and franchise outlets under the Party City, Halloween City, Toy City, and Factory Card & Party Outlet brands.[3]
About Property:
Warner Bros. Entertainment Inc.—also known as Warner Bros. Pictures since 1923, formerly known as Warner Bros. Studios, commonly referred to as Warner Bros. , or simply WB—is an American producer of film, television, and music entertainment.
ELMSFORD, N.Y.--(BUSINESS WIRE)--Party City Holdco Inc. (the “Company" or "Party City") (NYSE:PRTY), the leading vertically integrated party goods company in North America, with Warner Bros. Consumer Products, announces an extended portfolio partnership to develop and market a full range of costumes and costume accessories beginning with Halloween 2016. With The Wizard of Oz, Harry Potter, Scooby-Doo, The Flintstones, and many more Warner Bros. properties, these new and innovative programs will be available exclusively at PartyCity.com, Party City and Halloween City retail locations. Beginning in 2017, Party City will also offer a range of costumes and accessories of DC Comics Super Heroes including Batman, Superman, Wonder Woman, the Justice League and more.
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