Passion Growers signs on as for Rose Parade
Participating in this sponsorship deal:
About Sponsor:
PassionGrowers, founded in 2001, is a family-oriented company dedicated to growing and providing the most beautiful and highest-quality roses. Passion Growers' 200 varieties of roses can be found in more than 5,000 retail and grocery stores around the country, and online under the brand name PassionRoses.
About Property:
The Tournament of Roses Parade, better known as the Rose Parade, is "America's New Year Celebration" held in Pasadena, California, a festival of flower-covered floats, marching bands, equestrians and the Rose Bowl college football game on New Year's Day , produced by the non-profit Pasadena Tournament of Roses Association.
At their outset, every sponsorship is labeled as “the perfect fit” by those involved, but this is the first time we’re confident that’s true. In what might be the definitive endemic sponsorship, Passion Growers has signed on as the first official rose of the Rose Bowl.
Read more at www.sportsbusinessjournal.com »
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