Snapshot
November 06, 2014

Peak signs on as official sponsor for Toronto Raptors

Participating in this sponsorship deal:

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About Sponsor:

Peak Sport Products Co., Limited is a Chinese sportswear/sports equipment company founded in 1989. PEAK SPORT S.R.L. (PEAK International) was established in 2000. PEAK International is based in Italy which focused on and new products and styles for our consumers, and distributing the PEAK brand all over the world. The company listed in Hong Kong in September 2009 and has a market capitalisation of US$1.4 bn. Peak’s turnover is likely to exceed US$500m sometime in 2011.

About Property:

The Toronto Raptors are a professional basketball team based in Toronto, Ontario, Canada. They are part of the Atlantic Division of the Eastern Conference in the National Basketball Association (NBA). The team was established in 1995, along with the Vancouver Grizzlies, as part of the NBA's re-expansion into Canada. When the Grizzlies relocated to Memphis, Tennessee, to become the Memphis Grizzlies in 2001, the Raptors became the only Canadian team in the NBA. They originally played their home games at the SkyDome (renamed as Rogers Centre in 2005), before moving to the Air Canada Centre in 1999.

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Rapidly gaining ground in the international sporting world, the Chinese company is the sponsor of a number of NBA teams. This four-season long partnership with the Toronto Raptors is all part of the company's international marketing strategy, said Peak Sports' chairman Xu Jingnan.
Read more at usa.chinadaily.com »
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