Pennzoil is an American oil company founded in Los Angeles, California in 1913. In 1955, it was acquired by Oil City, Pennsylvania company South Penn Oil, a former branch of Standard Oil. In 1963, South Penn Oil merged with Zapata Petroleum; the merged company took the Pennzoil name. During the 1970s, the company moved its offices to Houston, Texas. In 1977 a spin-off company was formed called Pogo, which stood for Pennzoil Offshore Gas Operators.
South by Southwest (SXSW) is an annual conglomerate of film, interactive media, and music festivals and conferences that take place in mid-March in Austin, Texas, United States.