Snapshot
June 18, 2015

Pepsi signs on as official sponsor for Baylor Bears

Participating in this sponsorship deal:

Pepsi logo Data?1415806917

About Sponsor:

Pepsi is a carbonated soft drink that is produced and manufactured by PepsiCo. Created and developed in 1898 and introduced as "Brad's Drink", it was later renamed as Pepsi-Cola on June 16, 1903. Pepsi was first introduced as "Brad's Drink" in New Bern, North Carolina, United States, in 1898 by Caleb Bradham, who made it at his home where the drink was sold. It was later labeled Pepsi Cola, named after the digestive enzyme pepsin and kola nuts used in the recipe.

About Property:

Baylor Bears refers to the sports teams of Baylor University. Baylor's men's sports teams are nicknamed the Bears, and some women's teams are nicknamed the Lady Bears. Student athletes participate in the NCAA's Division I, and Baylor is the only private school in the Big 12 Conference. Prior to joining the Big 12, Baylor was a member of the Southwest Conference from the conference's charter in 1914 until its dissolution in 1996.

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Waco-born Dr Pepper has been Baylor University’s unofficial “official” soft drink for decades, with young bear mascots swilling the sweet stuff to impress fans at football games and students enjoying “Dr Pepper Hour” on campus since 1953. But times change, and so has Baylor’s exclusive beverage provider on campus, in vending machines and at athletic venues.
Read more at www.wacotrib.com »
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