Pepsi signs on as official sponsor for Beacon Theatre
Participating in this sponsorship deal:
About Sponsor:
Pepsi is a carbonated soft drink that is produced and manufactured by PepsiCo. Created and developed in 1898 and introduced as "Brad's Drink", it was later renamed as Pepsi-Cola on June 16, 1903. Pepsi was first introduced as "Brad's Drink" in New Bern, North Carolina, United States, in 1898 by Caleb Bradham, who made it at his home where the drink was sold. It was later labeled Pepsi Cola, named after the digestive enzyme pepsin and kola nuts used in the recipe.
About Property:
The Beacon Theatre is a historic theater at 2124 Broadway (at West 74th Street) on Broadway in Upper West Side, Manhattan, New York City. The 2,894-seat, three-tiered theatre was designed by Chicago architect Walter W. Ahlschlager and opened in 1929 as a movie palace for motion pictures and vaudeville. Today it is one of New York's leading live music and entertainment venues, under the management of the Madison Square Garden Company.