Snapshot
November 15, 2018

Pepsi signs on as official sponsor for Birmingham Legion FC

Participating in this sponsorship deal:

Pepsi logo Birmingham legion fc 100x100 150dpi large

About Sponsor:

Pepsi is a carbonated soft drink that is produced and manufactured by PepsiCo. Created and developed in 1898 and introduced as "Brad's Drink", it was later renamed as Pepsi-Cola on June 16, 1903. Pepsi was first introduced as "Brad's Drink" in New Bern, North Carolina, United States, in 1898 by Caleb Bradham, who made it at his home where the drink was sold. It was later labeled Pepsi Cola, named after the digestive enzyme pepsin and kola nuts used in the recipe.

About Property:

Birmingham Legion FC is a Birmingham, Alabama-based United Soccer League franchise that will play their first season in 2019 at the University of Alabama at Birmingham.

Activation Locations
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BIRMINGHAM, Ala. – Birmingham Legion FC announced today a multi-year partnership with Buffalo Rock Company – Pepsi, securing exclusive pouring and marketing rights for the local distributor to four beverage categories. As the official soft drink of Legion FC, Pepsi will also be featured on the back of primary and secondary kits throughout the term.
Read more at https://www.bhmlegion.com »
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