Pepsi signs on as official sponsor for Board of Control for Cricket in India
Participating in this sponsorship deal:
About Sponsor:
Pepsi is a carbonated soft drink that is produced and manufactured by PepsiCo. Created and developed in 1898 and introduced as "Brad's Drink", it was later renamed as Pepsi-Cola on June 16, 1903. Pepsi was first introduced as "Brad's Drink" in New Bern, North Carolina, United States, in 1898 by Caleb Bradham, who made it at his home where the drink was sold. It was later labeled Pepsi Cola, named after the digestive enzyme pepsin and kola nuts used in the recipe.
About Property:
The Board of Control for Cricket in India (BCCI), headquartered at Mumbai, India, is the national governing body for all cricket in India. The board was formed in December 1928 as BCCI replaced Calcutta Cricket Club.
NEW DELHI: Just four months after exiting the Indian Premier League (IPL)as title sponsor, PepsiCo is back on the cricket pitch by bagging a four-year contract to become a ground sponsor for all one-day international and test matches to be played in India.
Read more at economictimes.indiatimes.com »
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