Pepsi signs on as for BolderBOULDER 10K
Participating in this sponsorship deal:
About Sponsor:
Pepsi is a carbonated soft drink that is produced and manufactured by PepsiCo. Created and developed in 1898 and introduced as "Brad's Drink", it was later renamed as Pepsi-Cola on June 16, 1903. Pepsi was first introduced as "Brad's Drink" in New Bern, North Carolina, United States, in 1898 by Caleb Bradham, who made it at his home where the drink was sold. It was later labeled Pepsi Cola, named after the digestive enzyme pepsin and kola nuts used in the recipe.
About Property:
The Bolder Boulder is an annual 10-kilometer road race in Boulder, Colorado. The origin of the name is unknown. The most recent race featured over 54,000[1] runners, walkers, and wheelchair racers, making it the largest race in the US in which all participants are timed[2] and the fifth largest road race in the world.[3] It has one of the largest non-marathon prize purses in road racing. [4]