Snapshot
November 06, 2014

Pepsi signs on as official sponsor for Chicago Wolves

Participating in this sponsorship deal:

Pepsi logo Open uri20141112 64162 cdccwy?1415807416

About Sponsor:

Pepsi is a carbonated soft drink that is produced and manufactured by PepsiCo. Created and developed in 1898 and introduced as "Brad's Drink", it was later renamed as Pepsi-Cola on June 16, 1903. Pepsi was first introduced as "Brad's Drink" in New Bern, North Carolina, United States, in 1898 by Caleb Bradham, who made it at his home where the drink was sold. It was later labeled Pepsi Cola, named after the digestive enzyme pepsin and kola nuts used in the recipe.

About Property:

The Chicago Wolves are a professional hockey team playing in the American Hockey League. They are the top affiliate of the Vancouver Canucks of the NHL. The Wolves play home games at the Allstate Arena in the Chicago suburb of Rosemont, Illinois. The Wolves are owned by Don Levin and Buddy Meyers, who are Chicago business owners. Originally a member of the International Hockey League, the Wolves joined the AHL after the IHL folded in 2001. They also share the same metropolitan area with the Chicago Blackhawks although that team is not their NHL affiliate. The Wolves' mascot is a gray wolf named Skates. The mascot wears number 94, noting the year (1994) the Wolves began play in the IHL.

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The Wolves' family-friendly sports product helps create a "targeted" demographic for sponsors, says Mr. Gordon, who joined the franchise in 2009 after a stint as vice president of sales for the Chicago Rush.
Read more at www.chicagobusiness.com »
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