Pepsi signs on as title sponsor for Cinco De Mayo Olvera Street Festival
Participating in this sponsorship deal:
About Sponsor:
Pepsi is a carbonated soft drink that is produced and manufactured by PepsiCo. Created and developed in 1898 and introduced as "Brad's Drink", it was later renamed as Pepsi-Cola on June 16, 1903. Pepsi was first introduced as "Brad's Drink" in New Bern, North Carolina, United States, in 1898 by Caleb Bradham, who made it at his home where the drink was sold. It was later labeled Pepsi Cola, named after the digestive enzyme pepsin and kola nuts used in the recipe.
About Property:
84th Annual Cinco De Mayo Festival at Olvera Street! Saturday & Sunday May 3rd & 4th, 12pm - 8pm! Two Live Music Stages, Mariachi Plaza, Kids Zone & Park, Artisans Village & Gift Shops, Cafes, Restaurants, Street Vendors, Staged at one of the most popular venues Los Angeles has to offer - Downtown's own historic La Placita Olvera / Olvera Street Plaza. Partial proceeds benefit the El Pueblo Park Association (EPPA) a 501(c)3 organization. Dedicated to promoting Latino culture, arts, education, economic and intercultural partnerships.