Pepsi signs on as official sponsor for Motown Winter Blast
Participating in this sponsorship deal:
About Sponsor:
Pepsi is a carbonated soft drink that is produced and manufactured by PepsiCo. Created and developed in 1898 and introduced as "Brad's Drink", it was later renamed as Pepsi-Cola on June 16, 1903. Pepsi was first introduced as "Brad's Drink" in New Bern, North Carolina, United States, in 1898 by Caleb Bradham, who made it at his home where the drink was sold. It was later labeled Pepsi Cola, named after the digestive enzyme pepsin and kola nuts used in the recipe.
About Property:
Meridian Winter Blast, produced by Jonathan Witz & Associates, features hip and cool winter events centered around Detroit's Campus Martius Park. Many signature winter activities are returning with Buick sponsoring the 200 Foot Snow Slide, free ice-skating in Campus Martius Park, Professional skating demonstrations, unique sculptures in the Flagstar Bank Ice Garden, the Winter Blast Off presented by GM Foundation and more.