Snapshot
November 06, 2014

Pepsi signs on as title sponsor for MTV Indies

Participating in this sponsorship deal:

Pepsi logo Data?1415810404

About Sponsor:

Pepsi is a carbonated soft drink that is produced and manufactured by PepsiCo. Created and developed in 1898 and introduced as "Brad's Drink", it was later renamed as Pepsi-Cola on June 16, 1903. Pepsi was first introduced as "Brad's Drink" in New Bern, North Carolina, United States, in 1898 by Caleb Bradham, who made it at his home where the drink was sold. It was later labeled Pepsi Cola, named after the digestive enzyme pepsin and kola nuts used in the recipe.

About Property:

Viacom Indie music and sub-culture channel led by music, but also featuring independent films, art, comedy and more. Launched in 2014, the channel is exclusively available in India.

Activation Locations
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Soft drinks major PepsiCo and youth channel MTV India on Wednesday joined hands in a first-of-its-kind alliance to launch a 24-hour Indie Pop channel Pepsi MTV Indies that will go live by month-end.
Read more at www.hindustantimes.com »
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