Pepsi signs on as official sponsor for NY/NJ Super Bowl Host Committee
Participating in this sponsorship deal:
About Sponsor:
Pepsi is a carbonated soft drink that is produced and manufactured by PepsiCo. Created and developed in 1898 and introduced as "Brad's Drink", it was later renamed as Pepsi-Cola on June 16, 1903. Pepsi was first introduced as "Brad's Drink" in New Bern, North Carolina, United States, in 1898 by Caleb Bradham, who made it at his home where the drink was sold. It was later labeled Pepsi Cola, named after the digestive enzyme pepsin and kola nuts used in the recipe.
About Property:
Super Bowl XLVIII will be the 48th edition of the Super Bowl in American football, and the 44th annual championship game of the modern-era National Football League (NFL). It is scheduled to be held on February 2, 2014 at MetLife Stadium at the Meadowlands Sports Complex in East Rutherford, New Jersey to determine the champion for the 2013 season. This would be the first Super Bowl to be played outdoors in a cold weather environment,[1] the first in 38 years to be played outdoors on artificial turf and the first in which two US states (New York and New Jersey) will work together with hosting duties.[2] It will also be the first Super Bowl in NFL history to have two host teams (the New York Jets and New York Giants) as both play in the same stadium, thus it will be possible to have these two host teams play against each other should they get this far in the post-season.