Snapshot
February 09, 2015

Pepsi signs on as official sponsor for Outlaw Country

Participating in this sponsorship deal:

Pepsi logo Outl

About Sponsor:

Pepsi is a carbonated soft drink that is produced and manufactured by PepsiCo. Created and developed in 1898 and introduced as "Brad's Drink", it was later renamed as Pepsi-Cola on June 16, 1903. Pepsi was first introduced as "Brad's Drink" in New Bern, North Carolina, United States, in 1898 by Caleb Bradham, who made it at his home where the drink was sold. It was later labeled Pepsi Cola, named after the digestive enzyme pepsin and kola nuts used in the recipe.

About Property:

Set in the town of Buckner, Missouri, "Outlaw Country" chronicles the perennial battle between law enforcement and crime by following Steve and Mike Cook, brothers who act as Chief of Police and head of the Buckner Criminal Task Force, respectively, as they clash with John and Josh Monk, brothers they suspect are responsible for the town's surge in crime. In this one hour docudrama, producers were given full access to both the police force and the Monk Brothers' camp, providing an unprecedented look at crime in a small town from both sides of the law. "Outlaw Country" is executive-produced by Eric Bischoff and Jason Hervey for Bischoff Hervey Entertainment ("The Devils Ride," "Hardcore Pawn: Chicago"), alongside Charles "Chucky" Lynch, Robert Kaprill and Peter Karlin. WGN America has ordered seven one-hour episodes to premiere Tuesday, February 24, 2015.

Read More
WGN America's gritty docudrama "Outlaw Country" gears up for its world premiere, Tuesday, February 24 (10:00 p.m. ET/9:00 p.m. CT), with a multi-platform rollout, including the debut of the behind-the-scenes special "Outlaw Country: Bad Blood" on WGN america and Tribune Broadcasting stations nationwide; release of urban cowboy single "Good Ol' Boys" ("Outlaw Remix," inspired by "The Dukes of Hazzard" theme) from chart-topping artist "The Maverick" Mikel Knight; and sponsorship of "Outlaw Country" EasyRiders 2015 Bikeshow Tour. WGN America's one-hour unscripted series "Outlaw Country" provides an unprecedented look at a small town under siege in a real-life ride-along with a street crew and the elite task force of law enforcement agents assembled to take them down. The premiere of "Outlaw Country" is sponsored by Pepsi, GEICO, Wendy's and DirecTV.Offering a pioneering look into the making of one of the most complex docuseries on television, WGN america unveils the behind-the-scenes special, "Outlaw Country: Bad Blood," Thursday, February 12 (9:00 p.m. ET/8:00 p.m. CT) on WGN America. The special is set to air on Tribune stations across the country, including WPIX in New York on February 7, WGN in Chicago on February 8, as well as KTLA in Los Angeles on February 14. In addition to traditional documentary techniques, "Outlaw Country's" storytelling is delivered through the use of drones and hidden cameras. The half-hour special provides a never-before-seen look into this creative approach and provides fans a raw and visceral viewing experience.
Read more at www.broadwayworld.com »
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