Snapshot
November 06, 2014

Pepsi signs on as official sponsor for San Francisco 49ers

Participating in this sponsorship deal:

Pepsi logo Data?1415805694

About Sponsor:

Pepsi is a carbonated soft drink that is produced and manufactured by PepsiCo. Created and developed in 1898 and introduced as "Brad's Drink", it was later renamed as Pepsi-Cola on June 16, 1903. Pepsi was first introduced as "Brad's Drink" in New Bern, North Carolina, United States, in 1898 by Caleb Bradham, who made it at his home where the drink was sold. It was later labeled Pepsi Cola, named after the digestive enzyme pepsin and kola nuts used in the recipe.

About Property:

The San Francisco 49ers are a professional American football team based in San Francisco, California, playing in the West Division of the National Football Conference (NFC) in the National Football League (NFL). The team was founded in 1946 as a charter member of the All-America Football Conference (AAFC) and joined the NFL in 1950 after the two leagues merged.

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PepsiCo signs on as founding partner for Levi's StadiumThe 49ers have signed PepsiCo as a founding partner for Levi’s Stadium, effectively replacing Coca-Cola as the team’s soda sponsor. The number of years and financial terms were not disclosed, but founding partner deals at the major league level are valued at seven figures annually. PepsiCo will be the official and exclusive non-alcoholic beverage and snack provider for the 49ers when the new facility opens in August '14, and it will brand the North fan deck in the upper deck spanning the length of the end zone. PepsiCo starting this season receives exclusive marketing rights for the 49ers, including mobile, TV and digital assets and local media and retail opportunities. The deal covers all PepsiCo brands, including Pepsi, Quaker, Gatorade and Tropicana.
Read more at www.sportsbusinessdaily.com »
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