Snapshot
May 22, 2018
Pepsi signs on as official sponsor for Seven Peaks Festival

Participating in this sponsorship deal:

Pepsi logo 7p emblem outline b 1 copy

About Sponsor:

Pepsi is a carbonated soft drink that is produced and manufactured by PepsiCo. Created and developed in 1898 and introduced as "Brad's Drink", it was later renamed as Pepsi-Cola on June 16, 1903. Pepsi was first introduced as "Brad's Drink" in New Bern, North Carolina, United States, in 1898 by Caleb Bradham, who made it at his home where the drink was sold. It was later labeled Pepsi Cola, named after the digestive enzyme pepsin and kola nuts used in the recipe.

About Property:

Seven Peaks is an annual country music festival held in Buena Vista, CO launched 2018.

Activation Locations
Read More
Pepsi Generations Summer Music Campaign Continues by Rewarding Fans with Fresh Summer-Inspired Retro Gear and New Country Music Experiences, Including CMA Fest - the Ultimate Country Music Fan Experience in Nashville, Tenn.
Read more at https://finance.yahoo.com »
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