Snapshot
October 01, 2019

Pepsi signs on as official sponsor for Tampa Bay Lightning

Participating in this sponsorship deal:

Pepsi logo Open uri20141112 64162 1utm8zs?1415808019

About Sponsor:

Pepsi is a carbonated soft drink that is produced and manufactured by PepsiCo. Created and developed in 1898 and introduced as "Brad's Drink", it was later renamed as Pepsi-Cola on June 16, 1903. Pepsi was first introduced as "Brad's Drink" in New Bern, North Carolina, United States, in 1898 by Caleb Bradham, who made it at his home where the drink was sold. It was later labeled Pepsi Cola, named after the digestive enzyme pepsin and kola nuts used in the recipe.

About Property:

The Tampa Bay Lightning are a professional ice hockey team based in Tampa, Florida. They are members of the Southeast Division of the Eastern Conference of the National Hockey League . They have one Stanley Cup championship in their history, in 2003–04. They are often referred to as the Bolts, and the nickname is used on their current third jersey. They play their home games in the Tampa Bay Times Forum in Tampa.

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TAMPA BAY - PepsiCo North America Beverages has joined the Tampa Bay Lightning and AMALIE Arena as a championship partner, effective today, Chief Executive Officer Steve Griggs announced this morning. The seven-year deal makes PepsiCo North America Beverages the exclusive carbonated soft drink, water (flat, sparkling, carbonated, premium, enhanced, flavored/non-flavored), energy drink, muscle milk, juice and tea of the Lightning and AMALIE Arena and includes rights to team's marks and logos for marketing, activation and community engagement. The family of Pepsi products will be served throughout AMALIE Arena for all games and events beginning with the Bolts' regular season opener, this Thursday, October 3, versus the Florida Panthers.
Read more at https://www.nhl.com »
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