Pepsi signs on as official sponsor for Taste of Charlotte
Participating in this sponsorship deal:
About Sponsor:
Pepsi is a carbonated soft drink that is produced and manufactured by PepsiCo. Created and developed in 1898 and introduced as "Brad's Drink", it was later renamed as Pepsi-Cola on June 16, 1903. Pepsi was first introduced as "Brad's Drink" in New Bern, North Carolina, United States, in 1898 by Caleb Bradham, who made it at his home where the drink was sold. It was later labeled Pepsi Cola, named after the digestive enzyme pepsin and kola nuts used in the recipe.
About Property:
Taste of Charlotte began in 1999 with 23 local restaurants. Located on 2nd Street near the Education Center, the first year kicked off with 8,000 festival goers. Throughout the years, the event has grown along with the festival attendance. In 2000, the festival moved to the heart of Uptown Charlotte on Tryon Street and for the 2001 event, expanded from 2 days to the current 3 day event. It was a great addition welcoming thousands of Uptown Charlotte workers the opportunity to enjoy the festival during their lunch on Friday afternoon.