Pepsi signs on as official sponsor for The Father/Son Challenge
Participating in this sponsorship deal:
About Sponsor:
Pepsi is a carbonated soft drink that is produced and manufactured by PepsiCo. Created and developed in 1898 and introduced as "Brad's Drink", it was later renamed as Pepsi-Cola on June 16, 1903. Pepsi was first introduced as "Brad's Drink" in New Bern, North Carolina, United States, in 1898 by Caleb Bradham, who made it at his home where the drink was sold. It was later labeled Pepsi Cola, named after the digestive enzyme pepsin and kola nuts used in the recipe.
About Property:
The Father/Son Challenge is an annual golf tournament for two-player teams, consisting of PGA Tour and Champions Tour golfers and (usually) their sons. It is played over two days (36 holes) for the Willie Park Trophy, in memory of the father and son British Open champions Willie Park Snr and Willie Park Jnr. The field of twenty teams plays a scramble format. In 2012 the prize fund was $1,000,000; the tournament is jointly owned by IMG and NBC Sports.