Pepsi signs on as official sponsor for World Cup of Hockey
Participating in this sponsorship deal:
About Sponsor:
Pepsi is a carbonated soft drink that is produced and manufactured by PepsiCo. Created and developed in 1898 and introduced as "Brad's Drink", it was later renamed as Pepsi-Cola on June 16, 1903. Pepsi was first introduced as "Brad's Drink" in New Bern, North Carolina, United States, in 1898 by Caleb Bradham, who made it at his home where the drink was sold. It was later labeled Pepsi Cola, named after the digestive enzyme pepsin and kola nuts used in the recipe.
About Property:
The World Cup of Hockey is an international ice hockey tournament. Inaugurated in 1996, it was the successor to the previous Canada Cup, which ran from 1976 to 1991. The tournament occurred twice on an irregular basis, with the United States winning in 1996 and Canada winning in 2004. A third edition is scheduled for 2016, after which the tournament will, for the first time ever, be held on a regular basis every four years, alternating biannually with a planned all-star series between North America and Europe.